World Perspectives

Worse to Come; Friends with Benefits

Worse to Come A trade analysis commissioned by the Farm Foundation and executed by Purdue University found that the U.S.-Mexico Canada Agreement (USMCA) would increase American agricultural exports by a modest $450 million. By contrast, it determined that duties imposed by Canada and Mexico in response to Section 232 duties are hurting U.S. agriculture by four times as much, $1.8 billion, and global retaliation against American ag exports has cost farmers $7.9 billion. Soybeans are incurring the largest losses, but relative impacts may be greater for other products. With the Trump administration planning additional punitive tariffs against the remaining $267 billion in Chinese exports to the U.S., retaliatory costs on American agriculture...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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