President Trump walked back some of his statements regarding China over the weekend, which allowed ag markets to breathe more easily this week. Soybeans and soyoil managed to post small gains to start the week after Friday’s trade-war-news-induced collapse, with traders turning hopeful th...
Various Campaigns Diagnosed Climate Change: Since the Paris Accord in 2015, environmentalists have poured hundreds of millions of dollars publicizing the dangers of climate change. They’ve had the buy-in from elites and a cooperative media ecosystem giving attention to the “cr...
USDA is expected to announce details in the next few weeks on its plan to encourage cattle herd expansion after Agriculture Secretary Brooke Rollins recently pledged to “expand access to working lands” and “develop risk mitigation tools.” These options will be relied on...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.