World Perspectives

WTO Strategy; COVID Changes What?; Caretakers Not Farmers

WTO Strategy U.S. Ambassador to the WTO Dennis Shea told Friday’s General Council meeting that addressing the organization’s future should wait until after the COVID-19 crisis has passed. However, on Saturday President Trump leapt forward and questioned the level of U.S. financial support to the WTO, questioning why Washington must pay more than Beijing. However, funding is proportional to a WTO member’s share of global trade and the U.S. has 11.6 percent of it versus China at 10.1 percent. In the end, it is about leverage to influence the future of the organization. With the early retirement of current Director General Roberto Azevêdo, the U.S. is likely to oppose any permanent successor unless that decision is par...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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