The International Grains Council (IGC) announced that it will include pulses in its definition of grains and expand market information on these products. Trade in pulses has been increasing as they grow in stature as a staple food and plant-based protein. The pod-based seeds of the legume family come in a variety of shapes and colors, and increasingly serve the role of sustainability. The UN got so excited it created the International Year of Pulses. They are viewed as inexpensive, easy to store, nutrient-dense and can be grown in a variety of climates. Although trade in dried peas took off in 2020, this year growth has seen stronger growth in dried beans. Governments have begun subsidizing pulses as a new superfood, but also with th...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.