World Perspectives

You Will Buy This

The Livestock Environmental Assessment and Performance Partnership (LEAP) claims that pro-environment “ecolabels” are more appealing to shoppers. Meanwhile, Compassion in World Farming says consumers are willing to pay more for animal products with grown humanely labeling. Dispassionate researchers note a wide gap between an espoused willingness to pay more, and the actual voluntary up-payment for tertiary benefits. This reluctance to pay is evidenced by the fact that the organic foods section is a small subset within larger conventional food retail outlets in the U.S. Whole Foods Market focuses specifically on the organic/natural foods shopper and while it has grown fast, it has begun to stall at about 2 percent of total U.S...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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