Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Volatility has been no stranger to the CBOT these past three weeks, and the one consistency during this time has been the dramatic coupling of ag markets’ fortunes to the foibles of crude oil. That was again true on Monday, but this time crude oil offered a bearish – rather than sup...
WTO Realism The WTO’s 14th Ministerial Conference begins later this week, and while some have high hopes, pragmatists understand the elongated nature of consensus-based multinational policy development. EU trade minister Maroš Šefčovič expresses the hopes of his constituents...
The war in Iran is taking a toll on meat exports as well as fuel and fertilizer. As noted in a letter to the Administration, “Maritime freight disruptions from the ongoing conflict in Iran pose significant consequences to food security here at home and around the world.” This comes...