World Perspectives
livestock

Aussie Livestock in China; U.S. Live Cattle Trade

Aussie Livestock in China In the past few years, China has transitioned from being a non-market to an open market and then a closed market for U.S. ethanol and DDGS. At one point, its demand drove DDGS prices to more than 130 percent of the price of corn. In addition, China became the largest market for ethanol exports last year. Both those opportunities have closed, primarily through the adoption of new tariffs on imports. DDGS demand was highest when China needed the feedstuffs, and ethanoll demand peaked when it began using biofuels without having its own production. Now as the country pursues self-sufficiency in corn, pork and chicken as well as biofuels, the imports that “primed the pump” are now locked out. The same tr...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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