Agricultural futures were mixed today with generally higher volume except in soybeans and corn. Traders were cautious not to get out ahead of their skis given the historical propensity for USDA’s January WASDE report to contain curve balls (see below). New sales of soybeans to China made...
The Market With just two days left before the January WASDE, the soy complex is trading above week-ago levels, but that fact belies the weakness that has enveloped the market since late November. Skepticism over China’s long-term commitment to U.S. soybean purchases – especial...
The CBOT renewed its early-week strength at mid-week and turned higher with soybeans and soymeal in the lead. Fresh news was light for the day, but markets responded positively to rumors of export business getting done for soybeans and soymeal, with wheat gaining on an increasingly warm and les...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.