Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Mediterranean/Middle East/North Africa/Africa – MEA Region The Muslim month of Ramadan is expected to end around 19 March with the beginning of the Eid-al-Fitr holiday — the Eid holiday lasts up to five days depending on the country. Businesses, banks, and government offices will be...
As quickly as it began, the U.S.-Iran war-fueled rally in commodity markets looks to be ending. Over the weekend and through Monday, several reports came in that highlighted political efforts to resume vessel traffic through the Strait of Hormuz. Perhaps most important was news that President T...
The war in Iran is impacting not only crude oil prices but also fertilizer prices. It is a supply issue, and thus the Treasury Department has announced new waivers for Venezuela to provide price relief and reduce the threat of shortages. It is not clear, however, whether this will be enough to...