World Perspectives

Cancel Culture on Policy

The use of public shaming and destroying individuals or entities disfavored by activists has become highly fashionable but it has been around in food and agriculture policy for many years. Activists in Europe have tried to shut down the European Food Safety Authority, arguing its scientific judgements that have been contrary to their green religion disqualifies it from being authoritative. Pig production has become so stigmatized by animal welfare campaigners like Compassion in World Farming that the EU is having to perform public messaging explaining why the farming practices are legitimate. Green campaigners want to stop carbon emissions but now they are opposing research being performed by Europe’s Joint Research Centre on the sust...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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