Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Markets traded higher overnight and opened that way this morning, but the soy complex quickly gave way. Weather threatens shipments down the Mississippi, yields in Argentina and southern Brazil, Ukraine, and other places as well. But it is still a buyers’ market. A decent USDA Expor...
Grain transportation was thrown into confusion this week as ice and low water levels on the Mississippi River System snarled barge traffic and caused a surge in CIF grain values. On the ocean freight markets, rising bunker prices and improved demand in the Atlantic drove dry-bulk markets higher...