World Perspectives
livestock

Cattle on Feed Report: Record February Placements

USDA released the monthly Cattle on Feed report today. As has been the case more often than not since mid-2023, actual placements have exceeded the pre-report estimates. 

Coming into today’s report the consensus estimate among analysts was for placements to be 106 percent of last year’s total. As WPI wrote yesterday, weather last year was expected to have an impact. Weather conditions kept a lid on February 2023 placements, and 2024 January weather led to fewer cattle being placed, deferring them into February. As WPI wrote after the 1 February Cattle on Feed report, as January’s “wet and muddy conditions have improved, it is likely that February placements have rebounded.” And rebound they did. Actual...

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WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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