World Perspectives
wheat

Changes in the Wheat Market

Decades ago, when wheat was king, WPI had many analysts keenly interested in wheat. Since then, corn became king and now soybeans jockey for top honors. Wheat is still important and filled with changing dynamics, none more notable than the rise of Black Sea wheat, and Russia in particular. Russia’s share of global wheat area has edged higher, rising from less than 10 percent in 2004 to 13 percent now. Due to improvements in yield, Russia’s share of global wheat production has increased from just over 6 percent in 2004 to 11.5 percent today. However, the real standout number is Russia’s share of wheat traded globally, which over that same period has gone from 9 percent to 24 percent.  However, the overall global wheat...

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Market Commentary: Bearish Beat Goes On

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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