World Perspectives
wheat

Changes in Wheat Class Production

As U.S. wheat has become less competitive in global markets, production has been declining. While wheat exports are down 8 percent from their peak, production is off 20 percent. Instead, farmers have begun diversifying the classes of wheat that are produced.  Historically, Hard Red Winter wheat constituted about 40 percent of production. This year, production fell by 16 percent. Hard Red Spring wheat is the second largest class, comprising 20 percent of output and this year it is up just 1.5 percent in total output. Soft Red Winter wheat is typically 15-20 percent of all wheat and production is up 15 percent this year. White Wheat is typically 10-15 percent of U.S. total production and it is up slightly this year. Durum is relatively...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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