Beef China’s new import safeguard on beef continues to stir the market. Its largest impact is on the biggest supplier of protein, Brazil. Suppliers in that country say they will have to reduce production and slaughter capacity. Meanwhile, Ireland is pleased that Beijing has lifted a ban that it imposed back in 2024. Even more fortunate, according to analyst Claire Tax, is New Zealand, which will have a supplying quota for beef that is 40 percent larger than its current export level. Wheat Lower world prices for wheat are making it attractive for Chinese importers to boost purchases predominantly from Australia and Argentina. The increased imports also may signal greater domestic demand for wheat food products. Some of the wheat will a...
Oliver Goldsmith's The Deserted Village, published in 1770, is of a timeless quality. It is a 425-line lament for a disappearing rural world, where prosperous villages give way to larger estates, fewer farmers, and emigration. One passage even follows those leaving for the new colony of Georgia...
The industry has spent two years bracing for GLP-1 medications to hollow out demand, but the data so far tells a more interesting story. Roughly one in eight adults currently uses a GLP-1, and an additional 29 percent of non-users say they would consider it if it became more accessible and cost...
Key Takeaways: Sorghum is gaining importance as an alternative ethanol feedstock, particularly in the Southern Plains where ethanol plants can utilize the grain based on relative pricing and availability compared to corn. Sorghum’s drought tolerance makes it a valuable alternative to cor...
Just when it seemed the restaurant industry had finally moved beyond the pandemic disruption, the arithmetic of the American food dollar caught up with it. The National Restaurant Association projects that total restaurant and foodservice sales will reach a record $1.55 trillion in 2026, but on...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.