World Perspectives

Cold, Hungry Winter

Europe is facing an energy crisis this coming winter and the food situation could be bad as well. This summer’s drought, reduced corn and sunflower oil imports from Ukraine, and the fact that energy prices are tied to food could make for an equally bad situation. This is exacerbated by the fact that caloric consumption increases in winter by around 86 kilocalories/day, depending on activity and the amount of shivering to keep warm.  An active life in a cold winter increases caloric needs by about 3.4 percent. Meanwhile, the average age of Europeans has been increasing with a fifth of the population now over 65 years of age. That has reduced overall average caloric intake by 0.05 percent.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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