Dirty Deal During the early days of negotiating the Uruguay Round, industry leaders fretted that trade liberalization aspirations would be thwarted by protections sought by agriculture. Spin forward nearly four decades and the reverse concern is at hand – sacrificing U.S. corn exports to Mexico in order to protect the Biden Administration’s goal of domestic content requirements for automobiles. At least one trade observer notes that the USMCA is USTR Katherine Tai’s “baby” and there are currently several major disputes to be reconciled. Mexico wants to stop corn imports from the U.S., Canada wants to stop dairy imports from the U.S., and the Biden Administration wants to help union workers building cars and li...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
The U.S.-Mexico-Canada Agreement (USMCA) enters its mandated six-year review on 1 July. The original intent of the review is outlined in Article 34.7, which obligates members to: Provide recommendations and decide on appropriate actions. Extend the USMCA for another 16 years and meet aga...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.