World Perspectives

EU Reveals Export Future; Swiss Choose Expensive Food

EU Reveals Export Future The fundamental debate in Geneva between agricultural exporting countries and developing countries is domestic support versus market access. The perfect quid pro quo is rich countries reduce support and developing countries grant market access. Developing countries cannot countenance opening their borders, and rich country farmers will not concede support cuts without this concession. In outlining its vision for future WTO negotiations, Brussels has sided with poorer countries. Its latest soliloquy stated three ambitions: Address trade distorting domestic support; Make progress towards a permanent solution to public stockholding for food security purposes (PSH); and Deliver on the immediate needs of vulnerable...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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