World Perspectives

EU Sobers Up

The EU’s political leaders have made dramatic policy reversals in recent days that reflect a more reasoned approach than in the past. As noted previously, they have scrapped some of the Green Deal/Farm to Fork requirements like quitting pesticides, and today the EU Parliament (EP) approved releasing NGT-1 products from the obligations of the Novel Foods Directive. This means that new crop traits developed through new genomic techniques and considered to be “indistinguishable” from conventional crops avoid the most burdensome requirements.  The EP voted approval (307 for, 263 against, 41 abstained) despite anti-GMO advocacy groups insisting that it would mean GMO’s released into use without any requirements for...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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