Regional News Germany’s winter wheat area is estimated at 2.8 Mha for 2023/24, down 1.9 percent. Winter barley was seeded across 1.3 Mha this year, a 5.1 percent increase. Ukrainian officials are citing concern for the hardiness of winter crops (most notably wheat) as an unusually warm winter has delayed or prevented the “hardening” of these crops, making them more vulnerable to frost/freeze risk. The warm weather has also increased disease risk and prevalence in some 2-4 percent of winter grains. Ukrainian farmers are looking to expand spring crop planted area in 2023. Total planted area, however, will be down 20 percent from 2021 due to war’s impacts, especially in eastern Ukraine. Milling Wheat&nbs...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...