Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Geopolitics has proven that it beats weather as a volatility driver, but agricultural markets and financials returned to fundamentals today. The truce/non-truce/truce had its influences, with the soy sector following oil higher, but wheat traded down on stocks reports while corn buyers’ e...
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscr...
Once again, Trump, Iran, and the Middle East were the hub around which the CBOT trade revolved on Wednesday. Late Tuesday, the U.S. agreed to a two-week ceasefire agreement with Iran, just days after President Trump threatened to escalate attacks against the Middle Eastern country. In the annou...