World Perspectives
energy softs

How Sweet It Isn't

Global sugar consumption has now paced below the population growth rate for three years in a row. After dipping sharply in 2019, per capita consumption continues to be lower than it was in the first part of the last decade. There are many factors involved including substitutes, price, and demand as a feedstock for biofuels. Although Brazil is a major producer of ethanol and is expending its feedstock from sugar to also using corn, its overall production of biofuel is forecast to increase, and livestock increasingly compete for the use of corn. Sugarcane grown at the equator continues to be the most efficient feedstock for ethanol.  The sugar industry points to the decline in sugar consumption concurrent with the increase in obesity to...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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