World Perspectives

Land Use and Impact

The EU’s provisional agreement last week on changes to the Common Agricultural Policy envisions farmers setting aside 3 percent of their arable land for biodiversity efforts. While the share of agricultural land used for crops in the U.S. is about 39 percent less than in Europe, the number of acres sown to row crops has already been in decline. Market analysts were shocked last week when USDA found farmers planting fewer acres than crop prices would otherwise indicate. Some say declining acreage use is due to higher input costs and land values. It does not appear that paid land set-asides are a cause.  A key difference between Europe and the U.S. is land use as range or pastureland. Thirty-nine percent (173 million hectares) of...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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