World Perspectives
livestock

Let Them Have Meat

Most of the top ten beef producing countries around the world have increased production over the past decade except for two, the EU and Australia. Australia has had some issues with drought, but domestic consumption has also dropped in these two markets. In fact, consumption in Australia has dropped slightly more than the reduction in production. Europe’s consumption and production of beef has dropped the exact same amounts. This is in part due to strict import quotas that have prevented foreign beef from filling any unmet demand. Australia only has phytosanitary requirements for imported meat and so any demand unmet by local production would draw in imports. In the draft version of Europe’s new Farm to Fork (F2F) policy it sai...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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