Geographical changes in dairy production have been a long unfolding trend, but today’s USDA release of milk production and milk cow inventory by state reinforces the magnitude of how the dairy industry is changing – showing the continued evolution of “cheese states.” The long transition away from fluid beverage milk consumption toward manufactured dairy products, especially cheese, has had the biggest impact on the dairy industry. Since 1975, fluid milk consumption has decreased 46 percent while cheese consumption has increased 169 percent. The two axes in the chart below show fluid milk consumption in pounds of milk (this includes low fat milk which weighs less per pound – 8.5 pounds – and whole m...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.