While President Trump has stuck to the storyline that tariffs are an economic boost for the U.S., one sector in particular shows a different story: beef. As WPI has noted many times, about half of all beef consumption in the U.S. is in the form of ground beef, and that ground beef relies on imported lean trim. With higher tariffs imposed on beef imports, prices have been affected. One key factor often overlooked is that consumers are willing to spend more on beef. Since 2022, per capita beef consumption has been largely unchanged at around 59 pounds per capita. For 2026, USDA’s forecast is that per capita consumption will be 58.9 pounds, essentially holding steady. How does that happen with the cattle herd in liquidation mode, fed cat...
What You Need to Know Today: Non-farm payrolls rose by 172,000 jobs in May, above economist expectations of 80,000 jobs. With the job market strong, the Fed may consider raising interest rates to tame inflation. The strong jobs report was a catalyst for lower risk appetite across financial and...
Newworld screwworm Update The detection of New World screwworm (NWS) in Texas on Wednesday has been volatile for the cattle markets. The confirmation came on Wednesday evening, and the futures market opened sharply lower on Thursday. Market participants cited unknowns about cattle supplies and...
With considerable fanfare—and few specifics—USDA last week announced its Great American Cotton Plan for 2026-2031. Secretary Brooke Rollins and industry leaders described the initiative as a comprehensive strategy to address the persistent challenges facing U.S. cotton production, d...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.