Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Ag markets were higher with support coming from a rally in crude oil and broader energy markets after the U.S. removed Venezuela’s president from power over the weekend. The move has direct bullish implications for crude oil supplies in the near term, which should help broader commodity m...
USDA has announced several new rules and regulations to take effect in 2026, with several aligning with the new Make America Healthy Again (MAHA) goals. Dietary Guidelines for Americans: The 2025 dietary guidelines were supposed to be released by the end of 2025, but with the govern...
Formalizing Protectionism The EU’s 27 farm ministers are headed to Brussels on Wednesday ahead of the EU’s formal signing of a trade agreement with Mercosur on 12 January. France has already announced its support for the trade agreement with South America provided Brussels approves...