The CBOT capped a volatile week with a relatively quiet day of trading. That didn’t mean there weren’t ample technical developments, however, with several markets forming or hinting at trend reversals. For the day, corn futures showed some strength early but ended flat while the soy complex saw steady selling pressure after this week’s earlier rally. HRW wheat futures continued their upside move with increasingly bullish technicals. Funds were net buyers in corn and KCBT wheat while remaining steady sellers in all three legs of the soy complex. After seemingly being single-mindedly focused on the South American weather and U.S. exports, futures markets seem to be slowly reacting to other fundamental developments, most of w...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.