The CBOT saw somewhat volatile trade following the January WASDE but strength was noted in soybeans, corn, and KCBT wheat. The futures market did not post any particularly large rallies on Friday, indicating Thursday’s trade was mostly sufficient to “price in” the new information from USDA’s reports. Another weekend forecast of hot, dry weather for Argentina, however, is keeping upward pressure on the markets with the country’s corn and soybean crops likely to be revised lower still in coming reports. The biggest takeaways from the WASDE are that stocks and production are generally smaller than expected, and markets are now having to readjust to this mentality. Just how bullish the fundamental are remains a jud...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.