Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Developments Today’s theme was geopolitics and economics. Tension between the United States and Iran escalated despite reports of an “understanding” reached during Tuesday’s nuclear discussions. Iran temporarily shut parts of the Strait of Hormuz during milita...
Tariff Impacts Calculating the impacts of President Trump’s tariffs is heavy fodder for economists. Many made predictions about their impacts long before the rubber even met the road. Predictions of a tariff-caused recession have been debunked, and there is little impact on inflation. Now...
Russian Grain Markets: 9–13 February 2026 The feature of the second week of February was appreciation of prices on the export platform, meaning regions in close proximity to seaports showed higher prices across all grains, including wheat, barley, corn and even peas. This is somewhat para...