Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The primary drivers of Monday’s grain trade were, of course, the U.S. and Israel’s weekend attacks on Iran that killed the latter country’s Supreme Leader Khamenei and the subsequent cascade of impacts on global markets. WPI covers these impacts in more detail in our nearby ar...
For weeks now, global energy and geopolitical markets have been speculating about a possible conflict in the Middle East between Iran and the U.S., but they still seemed unprepared and entirely surprised by what happened this weekend. Without going into the details that news outlets have alrea...
Transatlantic Sensitivities The frustration between the U.S. and Europe runs both ways, but the calculation is still one of mutual need, as articulated by American Secretary of State Marco Rubio at last month’s Munich Security Conference. Two recent data points will exasperate the White H...