Ag futures saw another day of mixed trade with CBOT wheat taking a surprising lead and posting a technically bullish day while corn futures sank lower after hitting technical resistance. Soybeans saw strong bull spreading that led to rumors of possible export sales activity while soymeal drifted lower following Monday’s rally to new contract highs. Fundamental news was light and exports and the South American weather forecasts continue to exert the most influence on the CBOT. The January Cattle Inventory report – USDA’s semi-annual look at how many cows are running around America – was just as bullish as pre-report guesses predicted. The headline number was the all cattle and calves inventory, which was down 3...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.