World Perspectives
livestock

McRib-O-Nomics and Pork Supply

McDonald’s has announced that it will bring back its seasonal and iconic McRib sandwich this year. The McRib has almost a cultish following. In fact, there is a “McRib locator” blog on the internet, because not only is the sandwich seasonal, typically it’s regional as well. But in 2020 it will be available nationally, adding about 40 percent more stores than in 2019. The regionality thing is mostly marketing - in some areas of the country it is just not as big a hit as it is in other areas. But in the COVID era, comfort food rules.  But the real driver of the seasonality is the supply of pork. The sandwich is made from the shoulder butt primal (and trimmings). Look at the monthly average prices of that primal,...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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