World Perspectives
livestock

McRib-O-Nomics and Pork Supply

McDonald’s has announced that it will bring back its seasonal and iconic McRib sandwich this year. The McRib has almost a cultish following. In fact, there is a “McRib locator” blog on the internet, because not only is the sandwich seasonal, typically it’s regional as well. But in 2020 it will be available nationally, adding about 40 percent more stores than in 2019. The regionality thing is mostly marketing - in some areas of the country it is just not as big a hit as it is in other areas. But in the COVID era, comfort food rules.  But the real driver of the seasonality is the supply of pork. The sandwich is made from the shoulder butt primal (and trimmings). Look at the monthly average prices of that primal,...

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Soyoil remained the star of the CBOT on Monday and locked limit-up for the second day following the surprisingly bullish EPA RVO mandates released Friday. That carried soybeans and ICE canola futures higher – along with other vegoil markets – for the day, but soybean and soyoil were...

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Jul 25 Corn closed at $4.3475/bushel, down $0.0975 from yesterday's close.  Jul 25 Wheat closed at $5.365/bushel, down $0.0725 from yesterday's close.  Jul 25 Soybeans closed at $10.6975/bushel, up $0 from yesterday's close.  Jul 25 Soymeal closed at $283.7/short ton, down $8.2 f...

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Proposed RVOs: Record Levels of Biomass Based Diesel

On Friday, the EPA announced a proposed rule to establish required Renewable Fuel Standard volumes obligations, known as the required volume obligations (RVOs) and the percentage standards for 2026 and 2027. The announcement also partially waived the 2025 cellulosic biofuel volume requirement a...

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Market Commentary: Soyoil Locks Limit Up Again; Wheat, Corn Fall; New Highs for Hogs

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Jul 25 Corn closed at $4.3475/bushel, down $0.0975 from yesterday's close.  Jul 25 Wheat closed at $5.365/bushel, down $0.0725 from yesterday's close.  Jul 25 Soybeans closed at $10.6975/bushel, up $0 from yesterday's close.  Jul 25 Soymeal closed at $283.7/short ton, down $8.2 f...

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WPI Crop Progress and Conditions App (Updated 16 June)

Update for 28 April 2025: Last year, users pointed out differences between the 5-year averages reported in this app and what USDA estimates in its weekly report. The difference exists because WPI calculates average based on the last 5 years of observations for the current week. In cases where o...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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