Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The Middle East truce is a rough one and the uncertainty spiked oil prices and the dollar again for another day. The wheat market has droughty conditions in the U.S., but globally there is pressure on a crop that gets both its fertilizer and a chunk of its demand from this volatile region. ...
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscr...
Key Market Insights Markets aren’t trading fundamentals right now—they’re pricing risk. The Middle East remains the center of gravity, and the latest developments point to a situation that is not escalating—but not resolving either. That’s a difficult environment...