USDA issued its major S&D crop forecast for the upcoming crop season at its annual Outlook Conference. Although generally bullish for corn and bearish for soybeans, with a modest shift in plantings from beans to corn, the report had minimal market impact except perhaps in long-dated new cro...
Key Market Developments Today’s theme was geopolitics and economics. Tension between the United States and Iran escalated despite reports of an “understanding” reached during Tuesday’s nuclear discussions. Iran temporarily shut parts of the Strait of Hormuz during milita...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.