Wheat GM Wheat Saga Continues Argentina’s lone GM wheat variety (HB4 wheat from Bioceres) continues to generate polemic from various outside interests. The Brazilian Wheat Industry Association said last week that if the Brazilian government approves Argentina’s GM variety for import, they will stop buying wheat from Argentina. Brazilian millers are opposed to processing GM wheat as no one knows what the consumer reaction will be. Despite the fact Brazilian millers like the quality of Argentine wheat and are used to working with it, which accounts for 80 percent of Brazil’s annual wheat imports, they claim to have other origins on standby to supply their needs. Such a dispute could be damaging to both Brazil and Ar...
What You Need to Know Today: The U.S. Treasury Department authorized the production, delivery, and sale of Iranian oil for 60 days after “productive talks” with Iran in Switzerland over the weekend. Chevron and Microsoft entered into a 20-year agreement to develop Project Kilby, a...
Wheat Argentina's wheat planting campaign advanced 13.4 percentage points week over week. Despite limited rainfall, low temperatures, and elevated atmospheric humidity, soil recovery remains slow across the southern agricultural belt, where field access for machinery continues to be constrained...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.