Wheat GM Wheat Saga Continues Argentina’s lone GM wheat variety (HB4 wheat from Bioceres) continues to generate polemic from various outside interests. The Brazilian Wheat Industry Association said last week that if the Brazilian government approves Argentina’s GM variety for import, they will stop buying wheat from Argentina. Brazilian millers are opposed to processing GM wheat as no one knows what the consumer reaction will be. Despite the fact Brazilian millers like the quality of Argentine wheat and are used to working with it, which accounts for 80 percent of Brazil’s annual wheat imports, they claim to have other origins on standby to supply their needs. Such a dispute could be damaging to both Brazil and Ar...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Key Market Insights Macro markets delivered a full whipsaw today. Early in the session, crude oil had rallied back above $100/barrel as traders priced renewed concern over the U.S.-Iran standoff and potential supply risk through the Strait of Hormuz. That strength helped pull grains off their o...