This week I am in Dubai, United Arab Emirates to participate in a regional conference for the Middle East and North Africa organized by the U.S. Soybean Export Council (USSEC). USSEC will soon be opening an office in Dubai to manage its market promotion activities for U.S. soybeans and products in the region. The office also will be responsible for USSEC's activities in India that aim to increase India's internal consumption of its own soybeans.This is the first time I have been in Dubai since 2006. It appears this city has recovered from the effects of the 2007/08 global recession and its economy is flourishing once again. New building construction is booming and the UAE is investing an enormous amount in new roads, airport expansion, po...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.