World Perspectives

Name Calling One; Name Calling Two; China’s Self-Limitations; Value of Imports; Traitor to the Cause

Name Calling One Slammed by the lower cost of related catfish subspecies imported from Vietnam and China, U.S. catfish farmers have tried various approaches to reduce the competition. They threw AD/CVD duties at the imported fish, they lobbied the government to prevent the imported fish from being called catfish, they disparaged the imported fish by saying it was raised with chemicals and was less safe to eat, and they changed the name of their own prime catfish filets to Delicata. But their (hoped for) final action was to switch the government inspection agencies for both domestic and imported product to USDA from FDA, since the latter was perceived as less stringent.  But alas, five years after USDA inspectors took over the task, t...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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