In many ways, human nature is fascinated with the future – predicting what will and what could be and formulating plans accordingly. This is one factor that makes commodity futures markets inherently intriguing – their role in foretelling the future. As WPI readers have likely exper...
Per USDA’s annual Cattle Inventory report, the total number of cattle and calves in the U.S. as of 1 January was at its lowest point in more than 70 years. Moreover, this was the sixth consecutive year of smaller cattle inventory since 2019. There was a reduction at virtually every level...
Overnight trade saw short covering and corrective trade in corn, soybeans, and wheat but only the former two markets were able to hold their gains. Soybeans saw a bullish day from the confluence of three factors – the NOPA crush report, fresh “flash” export sales, and Presiden...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.