World Perspectives
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Policy Roundup

The Whole Label The anti-GMO crowd is excited as they push mandatory labeling provisions at the state level. Food Safety News quotes Washington State Senator Maralyn Chase giving the typical mantra that "people should be able to know what they are eating, that they are not allergic to it, and that it does not violate their medical, religious or environmental concerns. The bottom line is that people need to be able to trust the American food production system to be honest about their food -- in every aspect." While she faults "corporate agriculture," her effort is likely for naught.Perhaps conventional agriculture should try an equivalent ploy like pushing for mandatory labeling informing consumers that organic food is 30 percent less sus...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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