Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Iran War The U.S. and Israeli attacks on Iran are said to complicate the visit later this month by President Trump to China. As an ally of Iran and a major purchaser of its oil, China has an acute interest in the current war. It is especially being harmed by the shutdown of the Strait of Hormuz...