Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Under the theory of economies of scale, the size of farms, like that of all industries, should increase over time due to improvements in productivity. Farmers themselves understand that the more land they farm, the greater their output and, thus, the larger their potential incomes. Government p...
SPS Barriers India’s rice exports to China have been accelerating, but Beijing recently rejected three shipments of non-Basmati rice, citing genetically modified content. The technical rejection is notable because China’s Certification and Inspection Group had already pre-cleared th...