World Perspectives
softs

Princess Cotton

Global cotton production has declined, led by reductions in its two largest producers, China and India. Cotton is a heat tolerant, modest user of water, which appears perfect for climate change. It is also a natural fiber, and its oil contributes to food security. However, the fossil fuel-based synthetic fibers it competes against have grown in utility. By contrast, cotton requires a large portfolio of pest-fighting chemicals.  Genetic modification is now focused on boosting drought tolerance earlier in plant development and reducing the need for chemical inputs. It has a lot of hurdles to overcome but a lot of tools at its disposal.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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