Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Corn and soybeans traded much the way they did in the overnight session, though wheat posted something of a reversal. There were flash sales of corn to Mexico and Colombia but no new soybeans sales, which was bearish. Treasury Secretary Scott Bessent, who is reportedly rising as a lead po...
In January, Korea’s tariff on U.S. beef will drop to zero as laid out in a long schedule as part of the 2012 Korea-U.S. free trade agreement. Prior to the agreement it was 40 percent, in 2025 it was at 2.6 percent. Korea has been a growing market especially for premium cuts of beef, with...