World Perspectives

Self-Punishment; Easy Solution; Back to the Flame

Self-Punishment China has made its punitive 200 percent tariff on Australian wines permanent for the next five years. The tariff is not import protection for nascent Chinese winemakers but political punishment imposed on Canberra. However, it is concurrently punishment imposed on Chinese consumers. While the French produce an average of 73 liters per capita of wine each year, China struggles to produce 1.3 liters per citizen.  The Chinese consumer may not whine about it, and instead increase consumption of Baijiu, but that is a sacrifice to the taste buds next to a fine McGuigan or Penfolds. The move should make Australian wines less expensive to the rest of the world, and can thank Beijing for Chinese sacrifices.  Easy Solution...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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