World Perspectives
livestock

Sourcing China’s Pork Requirements

China’s pork imports have increased from 100 KMT in May of 2018 to nearly 350 KMT in November of 2019. That means that China’s increased need for pork in 2019 required the absorption of one-third of the world’s surplus product. Notably, the EU was the main supplier of the increased pork imports.  Sixty percent of the surplus pork stocks are held by Japan and South Korea, likely for food security purposes. Due to retaliatory duties, the U.S. was not fully competitive, and the EU was constrained by limited supplies following supply reductions in 2018. In fact, EU pork ending stocks are classified at zero and with production flatlined at best, domestic consumption sacrificed shares to China’s import needs. Chinese...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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