World Perspectives

The Future of the U.S. – China Trade War

The Washington International Trade Association held a conference today entitled, Phase 2: The Art of the Deal with China. Experts included former USTR officials, the former head of the U.S.-China Business Council, a former Obama Administration trade official, and the illustrious Asia expert Wendy Cutler. There were many notable insights by these experts, and something notably absent. First, the insights: There is a fundamentally imbalanced trade relationship between the U.S. and China.  The root cause of the trade problem is China’s over-reliance on exports versus domestic consumption. China’s domestic market is multiples larger than the value of its exports to the U.S. It could economically eliminate the adverse impact of...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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