Except for an overstated IPEF, President Biden has put trade policy up on a shelf but there is knocking from all directions to put its policymaking back on a working desk. The most blistering attack comes from Robert Zoellick, a former White House, State, Treasury, USTR and World Bank intellectual who warns that the current President’s state-led protectionism will be both harmful and difficult to undo. Former U.S. House Democrat and WTO Appellate Chair James Bacchus warns there will be a high price to pay for Buy America and its protectionism. Bill Reinsch, a bipartisan former Obama Administration official takes a hopeful approach, believing that Mr. Biden is posturing and positioning for a more trade liberalizing approach once...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.