The markets have been absorbed with discussions about the potential for big corn acres with record or near-record yield estimates and a correspondingly large increase in U.S. ending supplies. The soybean outlook, on the other hand, has started to shift from bearish just a few months ago to maybe a bit bullish today. That shift is the result of a significant reduction in South American soybean production, coupled with steady or slightly increased U.S. soybean plantings this spring. Wheat, on the other hand, just hasn't drawn much attention. The world is awash in wheat -- at least, that seems to be the prevailing perception. Huge wheat crops in the Black Sea region plus a record wheat crop in Australia put wheat in the bearish category. Whe...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...