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Volatility in Pistachios

The U.S. first displaced Iran as the world’s leading producer of pistachios in 2012 and for the past four years it has not even been a contest. Iran’s downfall was in part U.S. trade sanctions, but also its failure to manage water resources and disease problems properly. While the pistachio tree is largely a desert plant, water problems may yet befall the U.S. industry, which is largely based in California. However, another noticeable problem for pistachio production generally is volatile income from year to year since it is a biennial-bearing crop. Turkey has been expanding pistachio production relatively quickly and has surpassed Iran in output in recent years based on an alternating production cycle. Based on FAO data, produ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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