The war in Iran is taking a toll on meat exports as well as fuel and fertilizer. As noted in a letter to the Administration, “Maritime freight disruptions from the ongoing conflict in Iran pose significant consequences to food security here at home and around the world.” This comes on top of extreme weather events, including a widespread January winter storm and cold wave that brought snow, ice, and freezing temperatures across large portions of the nation. The storms resulted in billions of dollars in losses, including livestock operation disruptions and major losses for fruit, vegetable, sugar, and citrus crops in the Southeast. Additionally, drought, high winds, and historic wildfires continue across many portions of the Plai...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.