World Perspectives

Whither Trade

Analysts are intensely studying the changes in trade flows and their composition following the reversal from free trade by the Trump Administration, the concerns about supply chains due to COVID, and now the de-risking of the West from China. Supply chains have gotten slightly shorter. Overall global trade volume slowed in 2022 and 2023, though value increased on higher prices, and the WTO expects a uptick in 2024. Falling commodity prices will no doubt be helpful, as will growth in GDP.  Few sectors have experienced the reversal in trade fortunes as U.S. agriculture. The strong dollar ended the previous robust annual growth in exports, at the same time it provided added incentives to imports. The result is that the agricultural trade...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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