As the farm bill plays out – eventually - an interesting consumer survey was released last month by Purdue University’s Center for Food Demand Analysis and Sustainability. It reports on consumers’ food perceptions broken down by political ideology based on 20-months of monthly data collected from January 2022 to August 2023. Responses are broken down into three political outlook categories: liberal, moderate, and conservative. The survey is conducted among 1,200 respondents nationwide. Every month, respondents are asked to allocate 100 points to six food attributes based on their importance in driving purchasing decisions when grocery shopping. These attributes closely reflect the components of the Susta...
The U.S.-Mexico-Canada Agreement (USMCA) enters its mandated six-year review on 1 July. The original intent of the review is outlined in Article 34.7, which obligates members to: Provide recommendations and decide on appropriate actions. Extend the USMCA for another 16 years and meet aga...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
Key Takeaways: Drought remains a major threat to global agricultural production, particularly in regions with limited rainfall and growing water scarcity. Commercially available drought-tolerant traits in corn, soybeans, and wheat have generally delivered modest yield improvements, limiting th...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.